Senior Brand Design Strategist

About the job

As we’re building a diverse strategy department, we are constantly looking for fresh minds, setting the strategic direction for our clients and capable of inspiring creatives, writers and designers. Strategy is the consciousness of our agency, and our positioning work is the foundation for anything else we do - whether it’s design, innovation, business development, content or communication.

About you

We are currently looking for Senior Brand Design Strategist, who:

• Has a feel for distinctive positioning, standout brand strategy and smart marketing strategy - no matter the category.

• Sets a compelling and challenging ambition for clients ranging from start-ups to international corporates.

• Feels comfortable running workshops for an audience of any kind, including but not limited to company founders, customer service employees, product designers, CMO’s, copywriters, investors, HR managers, creatives, consultants and designers.

• Is able to capture the core of any brand in a way 80% of the client team feels it's spot on and more than they hoped for, while 20% of the client team initially gets somewhat nervous.

• Continuously drives the clients business agenda by identifying new sources of value thanks to a strong understanding of their business - in and outside running projects.

• Oversees the sum of all different touchpoints, while being able to steer and improve strategy and design for individual touchpoints too.

• Takes an active role during visual identity and/or tone of voice development, expanding initial routes into a solid identity and high-level creative ideas into elaborate execution plans.

• Has an eye for design, without being a designer and a sense for copy, without being a writer.

As an agency that values diversity, curiosity and collaboration, we are open to people from different professional and education backgrounds. However, the ideal person for this role would at least fit the following criteria:

• You have the ability to simplify complex matters without losing depth and nuance.

• Designers and creatives value you as a source of advice and inspiration for brand design and brand building.

• Detail-oriented, articulate, assertive, able to multitask, and do well in a fast paced environment with tight deadlines.

• You are comfortable with different qualitative and quantitative research methods.

• You are passionate about creating standout creative and effective work.

• You are driven by curiosity, open-mindedness and collaboration, and like to contribute to multidisciplinary, non-hierarchical teams.

• You are proficient in Dutch, English and slide decks in all its forms. 

• You currently work as a brand strategist in a consultancy, creative agency or design studio.

• Your colleagues admire you for being straightforward, constructive and professional.